The best way to target potential customers with content that relates to what they’re currently looking at.
With contextual targeting and keyword targeting, ads are placed based on linguistic cues and are served in accordance to what the viewer is currently looking at. Essentially, your ad for your product won’t appear on anything irrelevant.
Contextual targeting allows for ad placement in locations where the page content is similar to the advertisement itself.
Before someone buys from you, they need to be familiar with your business. By associating your business with relevant websites and content, you’re creating a positive brand image your future customers will remember when they’re looking for a product like yours.
Once you build your brand awareness, you have to protect it. With contextual ads, you can avoid whatever sites and content might tarnish your reputation.
Contextual targeting will increase purchasing intent of people who view your advertisements. Audiences that are contextually matched result in 50% higher ad recall and awareness compared to ads strictly using demographic targeting. This translates to more impact and more sales.
Google analyzes content to determine a website’s theme. This theme is then matched to your ad using your keywords and other targeting factors set.
When your keyword or campaign theme matches a webpage’s theme, your ad can appear on that page, as long as it matches the preferred language and location.
Browsing behavior is more difficult to collect than it was previously. Visitors now have to opt-in, rendering behavioral ads typically less effective than contextual ads.
With 3P Marketing Solutions, your contextual targeting campaign will bring you more customers while protecting your brand from being associated with content that might go against your core business values. Fill out the form, and let’s get started!