Target anyone within the perimeter of the event at the specific time the event is happening.
With event targeting, a geofence is traced around an event location, and every single participant can then be targeted with your ads. These targeted individuals form an audience that can be optimized in a way that aligns with your business’s goals and marketing initiatives. Event targeting can also be implemented at multiple locations at once, as well as various times and dates.
Remember, most people at any event you’ll target will have their phones with them. This means you’ll capture the attention of a very specific audience and that engagement can potentially be much greater than when targeting a less specific demographic.
Avoid paying for expensive booth rental and other trade show merchandise like flyers and promo items.
Stop wasting money on sponsorships to gain awareness. Bypass those fees, and connect directly with any of the event’s participants through their phones.
While your competitor is spending money and man hours at one event, your ad can be working for you at many events occurring at the same time.
Event targeting offers precise time targeting down to the hour level. Placing specifically-timed ads on phones can have a dramatic effect on ROI.
A geofence can be traced around a specific event location (like a hotel, casino, or sports complex) where the advertiser wants to build an audience for future advertising initiatives.
When the person enters the geofenced area during the set timeframe, they become a part of an audience that can be targeted any time after the event.
Advertise at event locations, and start engaging at the exact right time while avoiding all the booth rental fees. With event targeting, brand awareness is simple and the savings on money and time are unbeatable. Fill out the form to get started on your next event targeting campaign.