Engage Easily With Event Targeting

Target anyone within the perimeter of the event at the specific time the event is happening.

Use the Event to Your Advantage

Without Even Being There

With event targeting, a geofence is traced around an event location, and every single participant can then be targeted with your ads. These targeted individuals form an audience that can be optimized in a way that aligns with your business’s goals and marketing initiatives. Event targeting can also be implemented at multiple locations at once, as well as various times and dates.

Remember, most people at any event you’ll target will have their phones with them. This means you’ll capture the attention of a very specific audience and that engagement can potentially be much greater than when targeting a less specific demographic.

Benefits of Event Targeting

Save Money on Booth Rental

Avoid paying for expensive booth rental and other trade show merchandise like flyers and promo items.

Save Money on Sponsorships

Stop wasting money on sponsorships to gain awareness. Bypass those fees, and connect directly with any of the event’s participants through their phones.

Be At Multiple Events at Once

While your competitor is spending money and man hours at one event, your ad can be working for you at many events occurring at the same time.

Features of Event Targeting

Premium Placement

Event targeting offers precise time targeting down to the hour level. Placing specifically-timed ads on phones can have a dramatic effect on ROI.

Venue Tracing

A geofence can be traced around a specific event location (like a hotel, casino, or sports complex) where the advertiser wants to build an audience for future advertising initiatives.

Targeting Memory

When the person enters the geofenced area during the set timeframe, they become a part of an audience that can be targeted any time after the event.

Event Targeting Example

For example, a music festival is happening in a city within a 3-hour drive from the city where you’re hosting a similar festival 3 months from now. With event targeting, you can target the phones of any single person attending the event or waiting in line to buy tickets.

What Kind of Events Can Be Targeted?

Sporting Events
Tournaments & Games
Example:
Target a regional baseball tournament by utilizing a geofence drawn around the sports complex.
Theatrical Performances
Theatre & Opera
Example:
Target the audience entering and leaving your local theatre during the Holiday performances.
Live Music
Tours & Concerts
Example:
Target the summer music festival that’s bringing in a specific demographic that resonates with your product or service.
Community Events
Fundraisers & Cultural Events
Example:
Build brand awareness by targeting a local community event that supports your core values as a business.
Many More!
Business Conferences, State Fairs, Conventions, Competitions, and many more!
Regardless of industry, your business will most likely benefit from an event targeting campaign.

Why Choose 3P Marketing Solutions for Your Event Targeting Strategy?

Advertise at event locations, and start engaging at the exact right time while avoiding all the booth rental fees. With event targeting, brand awareness is simple and the savings on money and time are unbeatable. Fill out the form to get started on your next event targeting campaign.