Over-The-Top TV and Connected TV utilize audience targeting along with the ability to target both television and mobile screens through various addressable, behavioral, or demographic targeting methods.
Connected TV (CTV) advertising is the delivery of video ads on content from the internet. For example, Network Apps like AMC or MTV, Sling TV, and Hulu are all examples of CTV platforms.
The OTT advertisement audience completes nearly the entire ad every time. They are highly receptive, and are more willing to see your ad on a TV than on a different screen.
Reach your audience while their interest is piqued: while they’re watching their favorite show!
Fully understand exactly who is watching your advertisement, when they’re watching it, and what they’re watching it on.
Advertise on your potential customer’s devices, and start engaging directly with your potential core customer base. With OTT / CTV advertising, business trust is earned more easily than with other digital platforms. Let’s get started. We’re ready when you are.